Major types of Digital Marketing

The various types of Digital marketing are:

Search Engine Optimization (SEO):

In this kind of marketing, the website is made more search engine friendly so that when a specific keyword or search is typed by the user, the site will make it into the top search results. This type of Internet marketing is more appropriate method to attract the potential customers.

Pay-Per-Click:

Under this category, the advertiser pays the search engine certain amount to get the address of his website featured separately if a keywords relating to his industry of sector is typed in.

Affiliate Marketing:

It is a kind of marketing wherein a company hires other companies or websites known as affiliates and entrusts them with the responsibility of marketing the product. The affiliates are paid commission. The affiliates can host a website in which it may display the banners or logos of the company. If the visitor clicks on this banner, they are redirected to the sponsor's site. The affiliate is paid a commission.

Online Auctions:

Online auctions are just as the auctions that take place in the real world. Items are put up for sale and the seller quotes the minimum price. Interested buyers then start quoting their price. And the item is sold to the highest bidder. The buyers in case of online auction can be form any part of the world

Banner advertising:

Here banners of the advertiser are displayed on the website. The advertisers pay a certain amount of money to get the banner displayed on the website for a certain period of time. The banners are usually visually appealing to attract the potential customers. The respond it will get depends upon the website it has been displayed. Again there is no guarantee that the prospective customers will view it.

Directory Listings:

It is a service wherein sites are placed in special categories in a directory. Such kind of service can be free or fee based. The listing can be made in yellow pages or directories such as Yahoo.

Internet marketing is thus a new age marketing that provides the sellers with never seen before kind of opportunities. Since it is online, it is much cheaper than traditional methods of marketing and can be done by even a small-scale enterprise.

Ethical E-mail marketing:

There are many web applications which allow website owners to maintain the subscriber database and allow personalized newsletters to be sent in a jiffy. Usually marketing strategies are impersonal in nature. For e.g. an ad shown on TV is simultaneously watched by many. Email marketing gives an opportunity for personally addressing the recipient. If handled tactfully, email marketing can be used to successfully stroke the emotions of the targeted audience and thus elicit positive response. It can be used to send information about the latest product information, launches, beta products, and updates on service workshops, seminars etc to the subscribers.

Source: www.alzains.com