How to Increase Page Authority (PA)

Page Authority is a metric developed by Moz. This metric will help to predict the trust factor of a web page and it is also important to get the higher page ranking on a search engine eco system. Moz will calculate the Page Authority based on the various factors including backlinks, external links, internal links, MozRank, MozTrust and word count of a content published on a web page.

I feel you get the sense of what is Page Authority and how it is important for a web page. However, it is always important for each and every websites work follow some basic steps to be on top on page ranking.

I hope you are aware that Google has stopped updating the Page Rank algorithm. But the trust factor for a website relies directly on their Page Authority and Domain Authority. All websites are being measured on the basis of their PA and DA scores. We are going to discuss on how to increase the Page Authority of a web page by following some simple steps in this article.

Here's a Infographic to understand quickly on how to increase the Page Authority.

Write More Quality Articles: You heard right! Content is a key factor for each and every website to get the high page ranking organically. It suggested to write unique and quality articles that are relevant to your website theme. A well written article will also help ranking your web pages without a backlink. However, having a quality backlink from a relevant website help you boost the ranking of the page.

Increase the Internal Linking: It is always suggested to link your published articles as and when you see relevant keywords while publishing the new articles. This will help decreasing the bounce rate of the website. Also, it encourages the visitors to read through most relevant articles in on a single website. Another advantage of internal linking is getting all the articles indexed quickly without any issues.

A best practice to link the articles at bottom of the pages or last paragraph of the page. This will help the visitor to read through content and they can get more information by clicking on the anchor text to get more information. Also, this practice will be directly affecting the page ranking and authority.

Link to High Authority Pages: It is suggested to create a link in your articles to some of the high authority web pages. This will help getting some advantages in the page authority and also it will create a trust in reader to refer and believe your content. The crawlers are always looking into these types of the links to get high score in page ranking.

Build Backlinks: We all know that we need to create backlinks from the high authority websites to get your content ranked against competitive websites. Creating backlinks from high ranking and niche websites will help increased ranking, traffic, and building trust of a website.

Remove Bad Backlinks: This is one of crucial step that needs to performed regularly to check if there any bad links are generating the traffic to your website. If yes, remove those links immediately by reaching to their webmaster or using Google’s Disavow tool.

Update Content Regularly: Yes, publishing the new and unique content will help you getting better traffic as all the search engine crawlers are looking for a new and unique to content index on regular basis. The ranking will go down if you are not publishing new articles regularly on your website. 

You can also refer 9 Steps to Boost Your Domain Authority 

At the end of this article, I would suggest to follow these steps in order to increase your page authority of the website. However, these are just a standard steps that will give you an idea on how it works while determining the page authority. There are many other steps that you can follow based on your requirement and would request you share via comments to help other readers as well.