9 Steps to boost your Domain Authority

Before I start discussing about Domain Authority, you need to understand the importance of Domain Authority for your websites as this is one of the important metric which determines your search ranking. There are number of factors that Google consider to determine the search ranking of a website. However, there isn’t any way where we can find out how this is important while deciding the page rank.

Domain Authority metric is developed by Moz. The higher domain authority is more likely get higher search engine ranking and get better traffic. You can check your Domain Authority by visiting this URL.

Before we discuss about Domain Authority, we need to understand the similar metric Page Authority as well. The Page Authority will measure the ranking strength of a web page instead of a domain. I will be publishing separate article on Page Authority shortly to get more information. 

Following are the 9 steps that you need to consider while creating your websites.

1. Selecting a Good Domain Name: This is one of the basic step that help you stay long in the internet ecosystem. Most of the website owners will be failing to select the relevant domain names while creating their new websites. This will directly affect the search ranking of their website and ending up in losing the domains in short span of time. It is always suggested to pick the domain names that is most relevant to your content. This will help appealing more users to visit your website.

Also, keep in mind that your website/domain name must be easy to remember so that visitors won’t forget the name of your website. This will help you getting the repeated visitors to your website.

2. Optimize On-Page Content: Content is a key point to each and every website. The more relevant content you post daily you get more traffic to your website without any additional efforts. Selecting the simple and readable font, background color your web pages will help increasing the chances of higher Domain Authority. It is also important that adding the title tags, image alt tags and formatting the content in a readable way would help you as well.

3. Create Linkable Content: Earning high-quality backlinks from multiple relevant websites will help you increasing the MozRank and MozTrust score for your website. The key point in getting these metrics is to publish the high quality content regularly on websites to enable the users to share your articles on social media platforms. This will create an exposure to your websites on various social media platforms.

4. Improve Internal Linking Structure: Most of the time, we overlook to build solid internal links in our articles. Internal links will help in getting the direct visitors relevant articles published on your websites. Adding 2-3 relevant articles links under each and every posts will help the users to find the relevant articles once they read through your articles. This will help you decreasing your domain’s bounce rate as this is one of deciding factor that Google considers while ranking your web pages. Additionally, internal links make it easier for the search engine to index your website quickly.

5. Remove Bad and Broken links: It is always suggested to check your websites links every week and block the bad links that you are getting trafficking from using the Google Disavow tool. Bad links are directly damaging your websites ranking in the search ecosystem. Also, fixing the broken links will help your website ranking better.

6. Mobile Friendly Websites: Make sure that your website is mobile friendly as the huge traffic is coming from the mobile devices. If your website is not mobile optimized, then you might lose your potential visitors. The desktop version websites will take a long time to load on mobile devices and there are chances that content is not being displayed properly on mobile platforms.

This Google tool will help you checking your website mobile friendly or not. This tool will not only analyze your website is mobile friendly and it will suggest you on fixing some of issues as well.

7. Post Great Content: Posting a great content will help you increasing the visitor base and engaging with your visitors on social media in a better manner. A better content will help you creating the identity of your website in the internet ecosystem, which will also help you increasing the high quality external links too. The other way is to write Guest Posts on other relevant websites will help you creating the brand.

8. Increasing the load time of your web pages: It is one of the important metric that all the search engines consider while ranking the web pages. Page load time will directly impact on the bounce rate of your web pages as well. The users will leave the web pages if it takes a long time while loading on the mobile platforms.

You can check the load time of your website using this tool. Also, this tool is not only analyzing your web page speed, it will identify some ways to make your website faster.  

9. Promote your content on Social Media: Social signals are a one of big ranking factors where you need to be engaged with your visitors on various social media platforms. This will help you getting more visitors to your websites through social media channels. It is also important that you need to engage your visitors on your social media by answering their questions.

At the end of this article, I can say that these are a few simple tricks that you need follow in increasing the domain authority of your website. Also, I can say that there are many other ways that can help you increasing the domain authority as well. You are always welcome sharing some ways/tricks that missed to capture in my article, this will help visitors follow your suggestions as well in improving their Domain Authority.