What is On-Page SEO? Best Practices of On-Page SEO

The on-page SEO is a practice of optimizing the specific or individual web pages in order to increase the search rank and get more relevant traffic from search engines. The On-Page SEO denotes both the content and HTML source code of a web page that needs to be optimized against to Off-Page SEO which refers to links and other external signals towards the website.

The On-Page SEO has drastically changed over the years and it always suggested to implement the new and latest practices while optimizing the web pages to avoid negative impact on the ranking.

On-Page SEO Best Practices:

You might have already aware of optimizing the web pages through meta tags and adding the relevant keyword to maintain the density of the keywords across the web page. I’m going to share a couple of points extracted from the 2018 update from Google. However, I always suggested to implement a couple of these points in your next article and assess the ranking in order to implement for other pages.

1. Use SEO Friendly URLs for your posts: Google has announced that the it will consider first 3-5 words in a URL are given more weight than considering the longer URL to decide the weight. Also, various SEO studies have confirmed that the short URLs are most popular than the long URLs in the search ecosystem. So, it is suggested to have a shorten URL for your post instead of long URLs.

2. Start the Title with your Keyword: The title tag is a most crucial part of On-Page SEO and it is always important start your title with the keyword to get more traffic. This practice will create more weight in search engines and get huge traffic in short time.

3. Adding Modifiers to the Titles: Modifiers are like Best, Guide, Checklist, Review and 2018 can help your article rank on long tail versions of the targeted keyword.

4. Use H1 Tag for Your Blog Post: It is important to add headline tag (H1 Tag) for all your titles to help the search engine crawlers to crawl the content and other sections of the article. Most of Content Management Systems (CMS) like Blogger and WordPress are automatically add the H1 tags to the blog post titles. However, it is suggested to check and have this implemented properly to indexed in a correct way.

5. Use the Attractive Multimedia in the Articles: Text can only drive your content to get huge traffic. However, using the attractive images, relevant videos and charts can reduce the bounce rate and increase time spent on your website as these are two critical factors that decides the page ranking.

6. Use H2 Tags for Subheadings: Using the H2 tags for all the subheading and try to include the targeted keyword at least once in the subheadings will increases the visibility on search engines. A few SEO studies have found that using the keywords in subheadings definitely create some change in the ranking, however, it is up to the authors to use the keywords optimally in the articles to avoid any negative impact.

7. Include the Keywords in First 100 Words: Adding the targeted keywords in first 100 words will help the search engine crawlers to understand about the article instead of adding huge content on top of the page without a targeted keyword.

8. Implement the Responsive Design: It is a mandatory to have a responsive design implemented to your website. Most of the search engines including Google started penalizing the websites if it is not mobile friendly.

9. Create Outbound Links: It is suggested to credit other website where you have referred content while writing the post. This will create search engine crawlers to understand about the topic, also Google decides the page quality based the links to other websites.

10. Use LSI Keywords: LSI keywords help the Google display your content when the user is searching the content using the similar keywords. This practice increases the search visibility as and when users search the content relevant to your keywords.

11. Use Alt Text for Images: Ensure that you are adding the Alt Text for all the images to help the search engine crawlers to recognize the type of article.

12. Add Social Media Sharing Buttons: Adding social media sharing buttons on website won’t help to increase the ranking, however, this will create a huge impact as and when users share your content on the social media platforms. 

These are a few best practices to consider while writing and publishing the content on your websites. There are many more best practices available on internet to follow and implement them. Now the time to ask if you have any questions or suggestions on improving the On-Page SEO, please comment below to start discussing. Also, don’t forget to share any other best practices with the me to discuss further.

References:

https://backlinko.com/on-page-seo

https://moz.com/blog/category/on-page-seo