What is Backlink in SEO? Advantages of Backlinks

Backlinks are nothing but a link get from another website. This is kind of referring the users from one website to another. Backlinks will create a huge impact in search engine results and most of the search engines will rank the content based on the number of quality backlinks available from other websites.

It is always suggested to have a backlink naturally means any of the websites promote the other websites or content of website artificially. The search engine crawlers are smart enough to crawl the websites and its contents to see if there are any backlinks created artificially. If so, such articles will be de-prioritized or de-indexed by the algorithms. It is also important that having some quality backlinks than the number of backlinks generated by the spammy websites.

Ex: Website ABC is an automobile dealer and it gets a backlink from the website XYZ which is a prominent automobile reviewing website or a blog. This kind of relevant backlink is considered as natural and website ABC will get a credit through this backlink in SEO.

Due to the huge importance of backlinks in SEO, there are lots of bad practices adopted by the businesses to create a backlink from the irrelevant websites. Ex: purchasing the backlinks, exchanging the backlinks, selling backlinks, etc. These practices are strictly not recommended by the search engines and the web pages or websites will be get deindexed if they find these types of activities.

Types of Backlinks:

No-Follow Link: When a website can refer the another website in their content and link the website referred with a no-follow tag. These types of links won’t help the websites in getting the credits. However, it is recommended to have no-follow links in the websites to increase the trust of the article.

Do-Follow Link: All the links that are added in the articles helps the websites to get some credit. Also, the credit will be decided based on the website prominence and relevancy. Do-Follow links will create a huge impact in search engine ranking and always suggested to get it from the relevant websites.

Link from Root Domain: The number of backlinks coming from various sub domains from a unique root domain will not create a huge impact, instead the search engine algorithms will consider as one backlink from a unique root domain. So, getting the backlinks from a unique root domain will create an impact instead of having 10 backlinks from the sub pages.

Low Quality links: Low quality links will come from harvested sites, automated sites, user generated content sites, spam sites and from a negative content website. These types of links will create a huge damage to your site ranking than creating a value. Because of this reason, it is always suggested to check the backlinks quality frequently.

Internal links: The internal links are nothing but a link from one sub page to another within the same root domain. This will help the visitors to search through relevant content and increase the interaction of the visitors to a website.

Anchor text: A word or a sentence used to hyperlink the websites or any articles are called as Anchor text. The anchor text backlinks will help the websites that are trying to rank for a particular keyword.  

Advantages of Backlinks in SEO:

Before we discuss about the advantages of backlinks in SEO, we need to understand that the search engine algorithms are getting changed day by day and sanitizing the search engine landscape in better way to help the users to get the content from relevant and trusted sources.

1. Improving the Organic Ranking: Backlinks will help the businesses in getting better search engine ranking against their competitors. The organic ranking helps the websites to acquire their place in the top search results. Also, it is always suggested to have a backlink on the individual posts or pages and that should be landing to the homepages.

2. Indexing faster: Backlinks helps the search engine crawlers to ascertain links from other websites and refer the crawlers to crawl the back linked website as well. For Niche websites, it is important to get the backlinks from the reputed relevant websites to help indexing.

3. Referral Traffic: Referral traffic creates a major benefit to the websites attract the new set of audience to their websites. Usually, referral traffic has low bounce rate traffic that help the websites get the quality audience.

4. Build Brand Authority: Backlinks always help the websites to increase their brand authority in search engine landscape. Increasing the brand authority will get recommended by the search engines when the users search for a relevant content or keywords.

5. Drive steady traffic: Backlinks will help the search engine crawlers to drive some steady traffic as and when there is a relevant search. This will create a value for long run and it is always suggested to get the high quality backlinks from the relevant websites to stay top on the search engine ranking.

These are a few advantages shared and there are many advantages of having some high quality backlinks for each and every new articles posted on the websites. Please share your views and/or questions below to see if there is an opportunity for us to write a detailed article on advantages of backlinks.