What is Off-Site SEO? Benefits and Techniques of Off-Page SEO

Off-Site SEO nothing but an action taken outside of your website to influence the search engine ranking within SERPs.

Optimizing the off-site ranking factors involves improving the search engine ranking and perception of users in building the website’s popularity, relevance, trust, and authority. This can be achieved from other reputed relevant website through linking your website in it.

Why Off-Site SEO is Important?

While search engine algorithms and search ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that creates effective off-site SEO. As we are not fully aware of Google’s search algorithm, we need to rely on the studies conducted by many firms and found that off-page SEO stuffs likely carry more than 50% of the ranking weight.

Benefits of Off-Site SEO:

There are various benefits that anyone can get by following the relevant off-site SEO strategy to their websites. I have listed down a few basic benefits that any website owners to can follow and implement them to test growth.

Increase in ranking: As we all aware that by placing our link on the other relevant websites will attracts the genuine users towards your website. Also, this will help ranking your web pages as and when users search the relevant keywords in the search engines.

Increase in Page Rank: Getting the healthy and relevant backlink from various reputed websites will help in increasing the Page Rank. The increased page rank will positively effect on the organic traffic and improvise the authority of the website.

More Exposure: Higher ranking always creates a great exposure in SERPs. The users are always click on the first or second links published on the search results will be getting huge traffic.  

Top Off- Page SEO Techniques:

Again, I would like to reiterate that there are multiple numbers of techniques are available on the Internet to follow and test them on your website. However, I would strongly suggest that you try these techniques with special attentions not hampering your current ranking.

Social Networking Sites: There are multiple social networking sites that really help the websites promote their content with free of cost to their targeted audience. This will help the websites to create online reputation in the search eco space.

Blogging: Blogging is another type of technique that can attract the audience through a newly published content on your websites or blogs. This will also create an opportunity for your audience to visit repeatedly to read the desired content. Another technical reason is to invite the search engine crawlers to crawl your website frequently through new blog posts. This will help increasing/ maintaining your website rank.

Forum Marketing: It is suggested to find the relevant forums and get involved in the discussions will help to attract the visitors to your website. Make sure that you are not simply stuffing your keywords and URLs while responding to the comments to avoid negative effect on your website ranking.

Search Engine Submission: All the search engines have an option to submit the newly created website directly instead of crawling the new website by finding the roots. This will help to index the new website quickly.

Social Bookmarking: The social bookmarking websites Digg, Delicious, Reddit, etc. will help the niche websites to submit their contents frequently to get crawled by the search engine crawlers as quickly as possible. This will help the niche websites to increase the visibility on the search engine results.

Photo Sharing: It is suggested to capture the photos of your products with lots of creativity and share them on the social media websites to attract the audience quickly. It is proved that people will quickly attract to the photos instead of text on the websites.

Video Sharing: This is similar to photo sharing technique. There are many popular video sharing websites that helps you to share your video content to attract the visitors towards your websites.

At the end of this article, I would like to see your thoughts on the above suggested techniques about Off-Page SEO. Also, you can refer our On-Page SEO article and implement some strategies as well to your website. Please share if there are any other techniques that you have followed for your websites or let me know in case of any questions. See you on next article as always!