Advantages of Pay Per Click (PPC) Advertising

Pay-per-click (PPC) advertising could dramatically increase the number of qualified visitors to your website. However, it is important to realize that these potential advantages only come with a skillfully implemented and managed PPC campaign. Poor planning and inappropriate management could see you accruing costs without any subsequent increase in sales.

Small initial investment

In general the search engines don't charge anything to insert a PPC advertisement.  They may have a small initial fee to set up an account, but after that you only have to pay each time someone actually clicks on your Ad.

Set your own budget

With PPC advertising, you can tailor your budget to your sales goals and how aggressive you would like to be, keeping you from wandering over budget or getting in over your head.

PPC advertising levels the playing field

Even if your business is comprised of three people and a basement office, you can still compete with national chains.

Real-time Track

We make sure your PPC campaign stays as effective and efficient as possible by tracking keyword and phrase successes (and losses), which ads bring in the most traffic, conversion rates and more. By doing this, you can be assured that your PPC ads are operating at maximum levels, especially since we can make any necessary changes immediately. Compare this to other forms of advertising, where results can take months to determine and changes can take additional weeks to implement.

National exposure

Since both Google and Yahoo!, along with their network partners, claim to reach 80% of Internet users, placing a PPC ad on one of those engines will ensure your site is getting out there - and we're talking Nome, Alaska, out-there.

Increase local visibility

So maybe you own a gym or a hair salon, or maybe you run a small landscaping company. Even though your clients are going to be exclusively local, PPC is still a worthwhile investment for you. By carefully crafting and targeting your site's campaign, you can pre-qualify your site's traffic based on location or other factors to make sure you are driving the right people to your site. Learn more about local PPC.

Honest-to-goodness marketing

If your business is new to the market, your site has been re-designed or launched recently, or you just want people to know who you are, PPC is for you. PPC ads are posted at the very top and down the right side of search engine results - prime real estate on the page that draws the eye right away.

Even if you're convinced that Natural SEO is the best option for you, top results take time. Consider PPC advertising as your "while-you-wait" marketing tool to get results while your Natural SEO efforts start building up.

Source: www.tkg.com