Introduction into DFP Small Business

First you need to register with DFP Small Business. You need a Google AdSense Account to use DFP Small Business. DFP is some sort ‘Layer’ on top of Google AdSense because whenever you don’t have Third Party Ad Inventory to serve you can use the build in AdSense Option as fall back and even make AdSense compete with your inventory. Register an AdSense Account if you don’t have one now or if you have one already it is as simple as logging in to DFP Small Business and linking your Google Account to DFP.

After you have logged in to DFP Small Business you see three Tabs:

• Orders
• Inventory
• Reports

Orders

In the orders tab there are two major categories:

• Orders
• Line Items

Orders are the Advertisers that buy/bought Advertising on your site. For each new customer you can create a separate Order including contact details for the specific Advertiser.

Each Order/Customer can contain as many Line Items as you like. Line Items are the campaigns the Advertiser wants to run on your site.

Each Line Item/Campaign can contain as many Creatives (Ads/Banners) as you like. Bare with me, I’ll explain everything later with an example.

But before we can add Customers and Campaigns we have to add our Ad Inventory to DFP Small Business. So go to the Tab Inventory in the main navigation.

Inventory

In the Inventory Tab you have two options: inventory-tab

• Ad Units
• Placements

Ad Units are the actual Ad Units on your website. For example the leaderboard below your header or the large rectangle within your articles.

Placements are your booking options for your Ad Units. You can select a single Ad Unit as Placement or you can combine as many Ad Units as you like into one Placement. This is useful if you want to offer your Advertisers different options like a Run of site campaign that includes all your Ad Units or a more grained down approach with the Advertiser only targeting one individual Ad Unit of your site. Another example would be to combine all ‘Above The Fold’ Ad Units into one Placement.

You don’t need to set up Placements in order to run Ad Campaigns on your site but the more complex your Ad Inventory becomes the more useful Placements will be.

Also you can make Placements available to AdWords Advertisers and offer them on your DoubleClick Ad Planner for sale. Both make your websites Ad inventory more visible to possible new Advertisers for placement targeting.

Source: DFPTutorials.com