How to setup Ad Units so that you can serve Ads via DFP Small Business
From my previous post you came to now that we know what each
option is let us set up your Ad Unit Inventory. Go to the Inventory Tab, select Ad Units on the left and then click on ‘+ New Ad Unit“.
Give your Ad Unit a descriptive name so that you know where
it is located exactly. The name can only contain letters, numbers, underscore
and hyphens. No spaces allowed.
As an example for a descriptive naming of Ad Units this is
one Ad Unit I use:
PatFra-LR-1P-Threads-First_Aid
PatFra = Acronym for my website Patientenfragen.net
LR = Large Rectangle
1P-Threads = Ad is located inside the first post of a thread
in my forum
First_Aid = The Ad Unit only shows in my sub forum with
threads about “First Aid”
This way you have all the important information about your
Ad Unit combined in the Ad Unit name so you know exactly what kind of Ad Unit
it is and where it is located.
Now enter a description for your Ad Unit.
Then select the size of your Ad Unit e.g. 336x280px if it is
a large rectangle.
The target window option defines the behavior of the Ad
after a user clicked on it.
_top = the advertised website opens in the same window
_blank = the advertised website opens in a new window
Okay let’s continue.
Below the Target Window option you find the placement
option. If you already have placements and want your Ad Unit to be part of one
or more placements you can select them now. But don’t worry, you can always add
them later too.
Now click on save and you created your first Ad Unit.
The Page looks like this (if maximize revenue was selected):
Continue to create as many Ad Units as you have on your
website(s).
After you have finished creating all Ad Units for your
website you need to implement them into your website.
Click on the Inventory Tab and then on Generate tags on the
left
Select all the Ad Units that appear on your website for
which you want to implement the Ad Units. After you selected all the Ad Units
for your website, click on Generate tags at the bottom.
First you need to click on the drop down menu (1) and select
Google Publisher Tag (asynchronous).
You then get a HTML implementation example where to put your
DFP Ad Server Tags into your websites HTML.
There are two parts of code you need to implement. The first
JavaScript part (2) goes into your websites header and contains all the Ad
Units and your Publisher ID for that page.
The second part (3) is the actual Ad Units which you place
into the spots of your Ad Units (below <body> tag in your source code).
Because of your descriptive naming for your Ad Units you know where to put each
Ad Units JavaScript into your HTML Body.
Now
your website is set up to serve Ads via your new DFP Small Business Ad Server.
Source: DFP Tutorials
How to setup Ad Units so that you can serve Ads via DFP Small Business
Reviewed by Journey Of Digital Media
on
9/23/2014
Rating:
Reviewed by Journey Of Digital Media
on
9/23/2014
Rating:
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