What is Real-Time Bidding (RTB)

Real-time bidding (RTB) is a relatively new advertising technology that allows online advertising to be purchased and served on the ...

Reviewed by Journey Of Digital Media on 1/13/2014 Rating: 5

DoubleClick Macros – An Overview… Part 2

Continued from Part 1 File server macro The file server macro is an ad server macro most commonly used as a shortcut to designat...

DoubleClick Macros – An Overview… Part 2

Reviewed by Journey Of Digital Media on 1/06/2014 Rating: 5

A macro is a short piece of code that serves as a shortcut for a message to the ad server. Macros will expand into a longer code string th...

DoubleClick Macros – An Overview… Part 1

Reviewed by Journey Of Digital Media on 1/06/2014 Rating: 5

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. ...

Advertising network – An Overview

Reviewed by Journey Of Digital Media on 12/30/2013 Rating: 5