Implement 1x1 tracking pixels in DFP

What is a tracking pixel? In some scenarios, an agency, advertiser, or other third party might decide to track DFP impressions with ...

Reviewed by Journey Of Digital Media on 1/13/2014 Rating: 5

How to investigate discrepancies – Third Party

Reporting discrepancies are common and expected when multiple systems are used to measure line item delivery. If you want to investigate...

How to investigate discrepancies – Third Party

Reviewed by Journey Of Digital Media on 1/08/2014 Rating: 5

A click tag is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL from the markup co...

What is Click Tag?

Reviewed by Journey Of Digital Media on 1/06/2014 Rating: 5