What is Real-Time Bidding (RTB)

Real-time bidding (RTB) is a relatively new advertising technology that allows online advertising to be purchased and served on the ...

Reviewed by Journey Of Digital Media on 1/13/2014 Rating: 5

Implement 1x1 tracking pixels in DFP

What is a tracking pixel? In some scenarios, an agency, advertiser, or other third party might decide to track DFP impressions with ...

Implement 1x1 tracking pixels in DFP

Reviewed by Journey Of Digital Media on 1/13/2014 Rating: 5