Implement 1x1 tracking pixels in DFP

What is a tracking pixel? In some scenarios, an agency, advertiser, or other third party might decide to track DFP impressions with ...

Reviewed by Journey Of Digital Media on 1/13/2014 Rating: 5

What is a macro and why is it so important when trafficking third party creatives?

A macro is a short command or shorthand for an instruction to the DoubleClick ad server. Macros usually follow the format of %%MACRO_NAME%...

What is a macro and why is it so important when trafficking third party creatives?

Reviewed by Journey Of Digital Media on 1/08/2014 Rating: 5