What is Google Swiffy

Swiffy is a tool that converts Flash content to HTML5 format. This will help the publisher to display ads on the devices that don’t sup...

Reviewed by Journey Of Digital Media on 9/15/2015 Rating: 5

Implement 1x1 tracking pixels in DFP

What is a tracking pixel? In some scenarios, an agency, advertiser, or other third party might decide to track DFP impressions with ...

Implement 1x1 tracking pixels in DFP

Reviewed by Journey Of Digital Media on 1/13/2014 Rating: 5

A macro is a short command or shorthand for an instruction to the DoubleClick ad server. Macros usually follow the format of %%MACRO_NAME%...

What is a macro and why is it so important when trafficking third party creatives?

Reviewed by Journey Of Digital Media on 1/08/2014 Rating: 5

A click tag is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL from the markup co...

What is Click Tag?

Reviewed by Journey Of Digital Media on 1/06/2014 Rating: 5

Since many consumers spend time shopping online for everything from groceries and clothing to electronics and cleaning supplies, many ...

Disadvantages of Digital Advertising

Reviewed by Journey Of Digital Media on 12/06/2013 Rating: 5