What is A/B testing definition?

A/B testing is a process used to measure the impact of a variable change in regards of a goal achievement (click, validation, web form co...

Reviewed by Journey Of Digital Media on 1/31/2015 Rating: 5

Implement 1x1 tracking pixels in DFP

What is a tracking pixel? In some scenarios, an agency, advertiser, or other third party might decide to track DFP impressions with ...

Implement 1x1 tracking pixels in DFP

Reviewed by Journey Of Digital Media on 1/13/2014 Rating: 5

A macro is a short command or shorthand for an instruction to the DoubleClick ad server. Macros usually follow the format of %%MACRO_NAME%...

What is a macro and why is it so important when trafficking third party creatives?

Reviewed by Journey Of Digital Media on 1/08/2014 Rating: 5

Continued from Part 1 File server macro The file server macro is an ad server macro most commonly used as a shortcut to designat...

DoubleClick Macros – An Overview… Part 2

Reviewed by Journey Of Digital Media on 1/06/2014 Rating: 5

A macro is a short piece of code that serves as a shortcut for a message to the ad server. Macros will expand into a longer code string th...

DoubleClick Macros – An Overview… Part 1

Reviewed by Journey Of Digital Media on 1/06/2014 Rating: 5