Ad Exchange auction model

The ad auction is used to select the ads that will appear on your pages and determine how much you’ll earn from those ads. All ads p...

Reviewed by Journey Of Digital Media on 3/05/2014 Rating: 5

Preferred Deals overview

Preferred Deals is a feature that allows Ad Exchange sellers to offer inventory to buyers at a fixed, pre-negotiated price before th...

Preferred Deals overview

Reviewed by Journey Of Digital Media on 3/05/2014 Rating: 5

New technologies have introduced a variety of challenges to advertising companies. RTB, or real-time bidding, addresses many of th...

Real-Time Bidding: New era of Digital Advertising

Reviewed by Journey Of Digital Media on 1/16/2014 Rating: 5