Implement 1x1 tracking pixels in DFP

What is a tracking pixel? In some scenarios, an agency, advertiser, or other third party might decide to track DFP impressions with ...

Reviewed by Journey Of Digital Media on 1/13/2014 Rating: 5

What is Click Tag?

A click tag is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL from the markup co...

What is Click Tag?

Reviewed by Journey Of Digital Media on 1/06/2014 Rating: 5

The term ad tag is thrown around quite a bit, and can usually refer to any link involved in the ad serving process, on the publisher...

How to Read Doubleclick Ad Tags and Ad Tag Variables

Reviewed by Journey Of Digital Media on 1/01/2014 Rating: 5

At first glance it might seem confusing why Publishers and Advertisers both maintain their own Ad Servers. After all, what’s the poi...

Why Do Publishers and Advertisers Have Separate Ad Servers?

Reviewed by Journey Of Digital Media on 1/01/2014 Rating: 5