Ad Exchange auction model

The ad auction is used to select the ads that will appear on your pages and determine how much you’ll earn from those ads. All ads p...

Reviewed by Journey Of Digital Media on 3/05/2014 Rating: 5

Preferred Deals overview

Preferred Deals is a feature that allows Ad Exchange sellers to offer inventory to buyers at a fixed, pre-negotiated price before th...

Preferred Deals overview

Reviewed by Journey Of Digital Media on 3/05/2014 Rating: 5

There is a great deal of buzz in the industry around Ad Exchanges and the technology associated with them. However, it is not well...

Are Ad Exchanges and Real Time Bidding The Next Big Thing?

Reviewed by Journey Of Digital Media on 3/05/2014 Rating: 5